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The title of "Art Director" can mean many things to many people, and rightfully so; every project brings unique challenges and can require one to wear many hats.

Some things remain consistent, however. The ability to define a marketable but unique vision geared for your target audience, the leadership skills to rally a team behind that vision, the management skills needed to keep a team highly motivated, and the production skills necessary to deliver that vision on screen are all core competencies of an effective Art Director.  

Robert Olson